
Tuesday, March 8, 2011
traffic flow in a retail shop
Here are three axioms that may help you create excellent traffic in your store:
Retailing axiom #1: Roughly 90 percent of your customers will enter your store, turn right and walk through the store in a counterclockwise direction.
Retailing axiom #1: Roughly 90 percent of your customers will enter your store, turn right and walk through the store in a counterclockwise direction.
Retailing axiom #2: Wider aisles encourage your customers to walk briskly past your merchandise. Narrower aisles encourage browsing. Clogged aisles make customers turn around and leave the store.
Retailing axiom #3: Light attracts. You can use these axioms to form the basis of an effective strategy to manage your store's traffic flow. Since people move in predictable patterns, why not take advantage of this to maximize the effectiveness of your store's layout and floor plan?
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